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Pwc Global Entertainment And Media Outlook 2013 Pdf

pwc global entertainment and media outlook 2013 pdf

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Pulling the future forward: The entertainment and media industry reconfigures amid recovery. Five-year projection of consumer and advertiser spending data across 14 segments and 53 territories.

This segment comprises the spending on advertising in both traditional print and digital online magazines, either directly through a magazine website or discretely. An African perspective. This year's global quadrant Commissioner Adam Silver Has a Game. Everyone will be a China watcher.

Pwc global entertainment and media outlook 2013 pdf

PwC Global Media Outlook - 6. M-commerce: A trigger for Digital expansion 18 PwC contacts 19 Malaysia entertainment and media outlook 5 1. Market forecast Growing above global. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. Published on Jan 22, We also share our thinking on the hot topics transforming the industry.

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PricewaterhouseCoopers Inc. All rights reserved. PwCIL does not provide any services to clients. Actual historic and forecast consumer and advertising spending data for 12 industry sectors across the three countries is also available online on www. In Outlook we attempt to predict how industry trends will play out by analysing forecast consumer and advertising spending data, which we hope will help you form a much clearer picture of tomorrow and make more informed decisions.

All segments are at different stages of transformation, growth and maturity. The Global entertainment and media outlook is a comprehensive source of consumer and advertising spend data, also available via subscription at www. A: Browse consumer and advertising spending by segment. Q: How do I access consumer and advertising spending data?

A: Take a look around the Outlook A comprehensive and comparable online source of consumer and advertising spending Understanding where consumers and advertisers are spending their money in the entertainment and media industry can help inform many important business decisions.

The data-intuitive online functionality allows you to easily browse, compare and contrast spending, making it a powerful online tool to help answer important questions about trends that are shaping the industry. PwC 5 Q: How does spending compare by segment and by country? A: Make your own data selections, export and create your own charts and graphs.

A: Filter spending by consumer and advertising and by digital and non-digital and view results from Q: How does spending vary by country? A: Browse consumer and advertising spending by country. A: Read segment commentary at an individual country level and download as a PDF. Subscription options to suit your needs: Individual user licence with access to all data and commentary for 13 segments and 54 countries Individual user licence per segment or multiple segments with access to data and commentary for 54 countries.

Corporate licence with access to all data and commentary for 13 segments and 54 countries for all employees across your organisation. Subscribe to the online Outlook www. A baseline of accurate and comprehensive historic data is collected from publicly-available information, including from trade association and government agencies. In addition to this, interviews with relevant associations, regulators and leading players have been held to gather insights and estimates not available in the public domain.

When this information is collected, it is used as part of the calculations and the sources are proprietary.

Forecasting methods All forecasts are prepared as part of a collaborative, integrated process involving both quantitative and qualitative analysis. The forecasts are the result of a rigorous process of scoping, market mapping, data collection, statistical modelling and validation.

How we report on the data in each chapter Segment spending consists of advertising and consumer spending directly related to entertainment and media content.

We do not include spending on hardware that may be needed to access content. Consumer spending is counted for at the consumer or end-user level, not at the wholesale level, and includes retail mark-ups where applicable. Agency commissions Advertising revenue is measured net of agency commissions, discounts and production costs where applicable in all segments, except for radio, where agency commissions are included, as is customary within the industry.

For non-revenue categories, such as TV subscriptions and Internet subscribers, all totals are considered to be at year end. PwC continually seeks to update the online Outlook data, so please note that the data in this publication may not be aligned with the data found online.

The online Outlook is the most up-to-date source of consumer and advertising spend data. This document is provided by PwC for general guidance only and does not constitute the provision of legal advice, accounting services, investment advice or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal or other competent advisors. Before making any decision or taking any action, you should consult with a professional advisor who has been provided with all the pertinent facts relevant to your particular situation.

Permission to cite No part of this publication may be excerpted, reproduced, stored in a retrieval system or distributed or transmitted in any form or by any means — including electronic, mechanical, photocopying, recording or scanning — without the prior written permission of PwC. Requests should be submitted in writing to Vicki Myburgh at vicky.

Provision of this information is necessary for every citation request to enable PwC to assess the context in which the excerpts are being presented. Without limiting the foregoing, excerpts from the publication may be used only for background market illustration, should not be the sole source of information and must not form part of the majority of sourced information. PwC 13 Industry overview By far the largest segment will be Internet.

Combined revenues from Internet access and Internet advertising will account for an estimated R Mobile Internet access will also prove to be a great enabler for growth in other segments, such as consumer spending on online games and digital music downloads.

Fixed broadband access revenues will rise more slowly, to 2. Television is the second-largest segment, with combined revenues from TV subscriptions and advertising reaching an estimated R A growing middle class with greater disposable income will lead to a rise in pay-TV households. This, alongside regular increases in the licence fee and the perennial popularity of television as a mass medium for advertisers, will account for growth.

Outside of the Internet segment, video games and radio will enjoy the fastest growth rates, at 9. Improved Internet access will lead to rapid growth in mobile and online games revenue, while the new generation of consoles will ensure healthy growth in the console segment. All segments will see growth over the forecast period, even if, in the case of music and book publishing, that growth comes in at CAGRs of just 0. In the music segment, sharp falls in physical recorded music revenue will only just be compensated for by growth in live music and digital recorded music, while relatively low literacy rates and multiple language requirements will account for sluggish growth in book publishing revenues.

PwC 17 Advertising to lose ground Fig. Mobile advertising will be driven by an increase in smartphone penetration. TV advertising remains comfortably the largest South African advertising sector. It will grow at a CAGR of 6. This growth will largely be driven by more competition and larger broadcasting audiences, as broadcast television continues to have the largest reach of any media format.

Magazine and newspaper total advertising revenues will show growth of 4. Printed newspaper advertising growth can be attributed to locally- distributed, free newspapers that build a strong connection between consumers and brands, while print magazine advertising will be driven by niche magazines covering topics such as home improvement, which tend to suit luxury goods advertisers. Digital advertising in both instances is still in its infancy, but will see a double-digit CAGR over the forecast period.

This will be driven in large part by the InInternet access will account for Excluding spend on Internet access, consumer growth would come in at a 4. TV subscriptions and licence fees accounted for. Skip to content from data in the Global entertainment 6 Global entertainment and media outlook — Digital and Internet access drive growth in the.

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Global Entertainment and Media Outlook 2018-2022 - PwC

This segment comprises the spending on advertising in both traditional print and digital online magazines, either directly through a magazine website or discretely. An African perspective. This year's global quadrant Commissioner Adam Silver Has a Game. Everyone will be a China watcher.

Global Entertainment and Media Outlook 2018-2022 - PwC

There are some things that you can do with the Internet that you can t get with cable. PwC Global Media Outlook www. Global growth in aggregate. TV, Online Video, Infrastructure,.

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Pwc global entertainment and media outlook 2013 pdf

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5 Comments

  1. Hugues G.

    31.05.2021 at 18:46
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    PwC Global Media Outlook - 6.

  2. Inevolre

    02.06.2021 at 12:39
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    Outlook insights: An analysis of the online Global entertainment and media outlook: – be exported to PDF or Excel, making it simple to create.

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  4. Channing B.

    04.06.2021 at 06:51
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    The Swiss Entertainment and Media Outlook presents 5-year annual historical data and forecasts for the next five years across eleven industry segments, plus an annually adapted deep-dive into a hot topic and a special focus report on current media trends.

  5. Prilidiano P.

    08.06.2021 at 01:34
    Reply

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